No two coffees can be roasted the same. Mere seconds of time or a few degrees of temperature can mean the difference between great coffee and coffee that’s, well, only good. To maximize the potential of our carefully selected beans and bring out their natural flavor, we use equipment custom built to our demanding specifications. But just because someone owns a baton doesn’t make them a conductor. It’s an art to develop the perfect profile for each single-origin bean. It’s science to then replicate that profile every time. Our Master Roaster, who has studied under the world’s finest coffee experts, creates an optimal roasting profile for each coffee. And then each profile is precisely followed and the roasting process meticulously monitored.  

Before roasting any beans, we account for factors like…

• Size of the beans
• Moisture content
• Altitude
• Cell structure density
• Processing

When the roast is on, our Master Roaster never walks away from the roaster, just as Fiddleheads never walks away from our Start Fresh commitment to you – our customer.